Constant Contact vs Brevo: Legacy Platform Meets Modern Value
The Quick Verdict
Brevo wins this comparison on pricing, features, and modern capabilities. Constant Contact is a legacy platform that charges premium prices for a feature set that has not kept pace with the market. Brevo offers email marketing, SMS, transactional email, automation, and CRM tools at a fraction of the cost. The only scenarios where Constant Contact makes sense are event marketing and phone support — everything else favors Brevo.
This is one of the more lopsided comparisons we have written. Brevo is the better choice for the vast majority of businesses.
Pricing Comparison
As of March 2026:
| Feature | Constant Contact | Brevo |
|---|---|---|
| Free Plan | None (60-day trial) | 300 emails/day, unlimited contacts |
| Pricing Model | Per contact | Per email volume |
| 1K Contacts | ~$35/mo (Lite) | $9/mo (Starter, 5K emails/mo) |
| 5K Contacts | ~$80/mo (Lite) | $18/mo (Starter, 20K emails/mo) |
| 25K Contacts | ~$270/mo (Standard) | $35/mo (Starter, 40K emails/mo) |
| 100K Contacts | ~$575+/mo (Standard) | $69/mo (Business, 60K emails/mo) |
| SMS | Not included | Available as add-on |
| Transactional Email | Not included | Included |
The pricing gap is difficult to overstate. At 25,000 contacts, Constant Contact costs roughly $270/mo. Brevo costs $35/mo for 40,000 emails per month. Even with higher sending frequency, Brevo remains dramatically cheaper.
Features Head-to-Head
Email Builder
Both platforms offer drag-and-drop email editors. Constant Contact’s editor is functional with a decent template library, though designs feel dated compared to modern alternatives. Brevo’s editor is clean and modern, with responsive templates and good customization options. Neither editor is best-in-class, but Brevo’s is the more polished of the two.
Edge: Brevo.
Automation
Constant Contact’s automation is basic — simple triggered emails, birthday messages, and anniversary campaigns. There is no visual workflow builder, no branching logic, and limited conditional options. Brevo offers a visual automation builder with triggers, conditions, delays, and branching. You can build multi-step workflows for welcome series, abandoned cart, lead scoring, and re-engagement campaigns. The automation gap is significant.
Edge: Brevo, substantially.
SMS Marketing
Brevo includes SMS marketing capabilities, allowing you to send SMS campaigns, set up automated SMS sequences, and combine email and SMS in workflows. SMS credits are purchased as add-ons. Constant Contact does not offer SMS marketing. For businesses that want to reach customers on their phones, Brevo provides this channel natively.
Edge: Brevo, exclusively.
Transactional Email
Brevo includes a transactional email API for order confirmations, password resets, and account notifications. Having marketing and transactional email in one platform simplifies management. Constant Contact does not offer transactional email.
Edge: Brevo, exclusively.
CRM
Brevo includes a basic CRM with contact management, deal tracking, and pipeline visualization. It is not as powerful as a dedicated CRM like HubSpot, but it covers the basics for small businesses. Constant Contact does not include CRM functionality.
Edge: Brevo.
Event Marketing
This is Constant Contact’s genuine differentiator. The platform includes event management tools — event invitations, registration pages, ticket management, attendee tracking, and post-event follow-up emails. If your business runs regular events (workshops, conferences, meetups, classes), this built-in functionality is valuable and saves you from integrating Eventbrite or a similar tool.
Edge: Constant Contact, exclusively.
Social Media
Constant Contact includes social media posting and scheduling tools. You can create and schedule posts to Facebook, Instagram, and Twitter from the platform. Brevo does not include social media management. Neither platform replaces a dedicated social tool, but Constant Contact offers more here.
Edge: Constant Contact.
Landing Pages
Brevo includes landing pages on its Business plan ($18/mo+). Constant Contact offers landing pages on Standard and Premium plans. Both builders are basic. Neither platform excels at landing pages, but Brevo includes them at a lower price point.
Edge: Brevo, marginally.
Customer Support
Constant Contact provides phone, email, and live chat support on all plans. Brevo provides email support on free and Starter plans, with phone support reserved for Business and Enterprise plans. If phone support is important to you, Constant Contact has a clear advantage.
Edge: Constant Contact.
Deliverability
Both platforms maintain acceptable deliverability. Constant Contact benefits from a user base that sends to opted-in, engaged lists. Brevo’s deliverability is also solid, with particular strength in transactional email delivery.
Edge: Tied.
Who Should Choose Constant Contact
- Businesses that run frequent events and need built-in event management
- Users who require phone support for troubleshooting
- Organizations that want social media scheduling integrated with email
- Nonprofits (Constant Contact offers nonprofit discounts)
- Businesses already on Constant Contact with established workflows they do not want to disrupt
Who Should Choose Brevo
- Budget-conscious businesses that want professional email marketing at lower cost
- Companies that need transactional email and marketing email in one platform
- Businesses that want SMS marketing alongside email
- Anyone who needs marketing automation with conditional logic and workflows
- Growing businesses that want a CRM, email, and SMS in a single tool
- Teams with large contact lists but moderate sending frequency
The Bottom Line
Brevo is the better choice for most businesses, and the pricing gap makes it difficult to recommend Constant Contact in 2026. Brevo offers more features — automation, SMS, transactional email, CRM — at a fraction of the price. The only reason to choose Constant Contact is if you need event marketing tools or you require phone support on every plan.
If you are currently on Constant Contact, migrating to Brevo could save you hundreds of dollars per month with no loss in capability — and likely a gain.
Frequently Asked Questions
Is Brevo really cheaper than Constant Contact?
Yes, significantly. Brevo charges by email volume (not contacts), and its free plan allows 300 emails/day with unlimited contacts. Constant Contact charges by contact count, has no free plan, and starts at higher price points. For most use cases, Brevo costs 40-60% less than Constant Contact.
Does Constant Contact have any advantages over Brevo?
Constant Contact has two genuine advantages: phone support on all plans, and built-in event marketing tools (invitations, registration, ticket management). If you run frequent events or strongly prefer phone support, Constant Contact offers features Brevo lacks. For everything else — pricing, automation, SMS, transactional email — Brevo is the better value.
Can Brevo handle transactional emails like order confirmations?
Yes. Brevo includes a full transactional email API (a legacy from its Sendinblue days) for order confirmations, password resets, shipping notifications, and other triggered messages. This is a major advantage — Constant Contact does not offer transactional email, so businesses using it need a separate service like SendGrid or Postmark for transactional messages.